Deron Harris
BLACK OWNED BUSINESS IS THE NEW BLACK - With Many Companies Ditching DEI, Will Black Consumers Start Supporting Black Business? 2024-12-06 11:01:46The Deron Harris Podcast Season #3 EP# 139 – BLACK OWNED BUSINESS IS THE NEW BLACK – With Many Companies Ditching DEI, Will Black Consumers Start Supporting Black Business?
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Yes, consumers can play a key role in supporting Black-owned businesses and promoting economic empowerment, diversity, and an inclusive economy. Here are some reasons why.
Social values – According to a McKinsey Inclusive Consumer Survey, 68% say their social values shape their shopping choices.
Historic growth – Black business ownership has grown at historic rates, with 11% of Black households owning a business in 2022, up from 5% in 2019.
Awareness – There has been a growing awareness of the importance of supporting Black-owned businesses.
Some Black-owned businesses include:
The Spice Suite – sells unique blends of herbs and spices, and has hosted more than 2,300 free pop-up shops for Black owners.
Darlyng and Co. – An online marketplace that sells baby essentials like clothing, blankets, toothpaste, and bottles.
Black-owned beauty brands – Including Absolutely Everything Curly, Alodia Hair Care, Ami Colé, Camille Rose, Eve Milan New York, Flora & Noor, LYS Beauty, and Melanin Haircare.
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