The New Music Business with Ari Herstand
Noga Erez on her Major Label Debut Album and Dealing With Hate
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This week Ari sits down with alt-pop singer, rapper & multi-hyphenate, Noga Erez. Her breakout album Off The Radar earned worldwide acclaim and her sophomore project KIDS brought even greater success. She recently released a new record THE VANDALIST, which has further cemented her place as a one-of-a-kind artist of the modern era.
Noga Erez has garnered fans across the world, including superstars like Billie Eilish, Missy Elliott (who Noga collaborated with on her 2022 single “Nails”), Gal Gadot, and Finneas. She has sold out the Bowery Ballroom in NY, El Rey Theatre in LA, and Menora Arena in Tel Aviv on her headlining tours. Erez has performed at Bonnaroo, Primavera Sound, Austin City Limits, Lollapalooza, and has been featured on Jimmy Kimmel Live! as well as The Kelly Clarkson Show.
In this episode, Ari and Noga talk about the creation process and the craft of songwriting. They also delve into themes from her latest record, including: how social media has affected society and the ways releasing music has changed in recent years. THE VANDALIST is Noga’s first record on a major label, so she shares details of what that experience has been like for her. Noga also talks about what it means to be an Israeli artist in a larger global context, and how that has impacted her life and work.
00:00 The Meaning of Music in Life
01:05 Introducing Noga Erez and Her New Album
02:42 Navigating the Music Industry Chaos
03:36 Being an Israeli Artist in Today’s World
04:36 The Creation Process of ‘THE VANDLIST’
06:31 Collaborating with Real Musicians
11:35 Exploring Themes of PC Culture in Music
16:55 The Impact of Social Media on Society
24:41 The Sad Generation and Its Challenges
30:00 The Role of Music in Finding Purpose
34:43 Songwriting Process and Collaboration
37:26 The Creative Process Behind Songwriting
42:07 Navigating Major Label Dynamics
46:40 The Impact of Social Media on Artists
55:18 The Challenges of Being an Israeli Artist
01:10:48 Defining Success in the New Music Business
Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take
Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
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