The New Music Business with Ari Herstand

Artist Manager on Music Marketing, Artist Branding and Gen AI 2026-11-04 08:04:00

This week on the New Music Business podcast, Ari sits down with Charlie Stent of Stent Music Group to discuss what it takes to build a successful career in today’s music industry. From artist management and branding to fan communities, social media strategy, and release campaigns, Charlie shares the lessons he’s learned from years of working with independent artists.

Charlie Stent:

https://www.instagram.com/stentmusicgroup

https://www.stentmusicgroup.com/

Check out Ari’s Take:

https://aristake.com

07:18 – Charlie’s Journey Into Music Management

11:08 – Why Artists and Managers Should Be Partners

17:04 – Building an Independent Artist’s Career

19:02 – Artist Branding: Finding Your Identity

23:32 – Building a Dedicated Fan Community

30:28 – Why You Can’t Manufacture a Viral Moment

34:32 – Pre-Saves, Playlists, and Release Strategy

40:55 – Burner Accounts, Sleeper Accounts, and Music Marketing

48:51 – AI in Music: The Great Equalizer?

57:46 – Distribution, Label Services, and Building an In-House Team

Edited and mixed by Ruben Zarate

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

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