Jake's Take with Jacob Elyachar
Episode 347: Adam Potash TALKS The Approach, TikTok & Content Creation
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A Note from Jacob: This conversation occurred before TikTok reinstated its operations in the United States after President-Elect Trump postponed the China-based social media app ban and was filmed in January 2025.
It is a pleasure to welcome Adam Potash, a health and wellness expert and founder of The Approach, to The Jake’s Take with Jacob Elyachar Podcast.
Adam’s journey into health and nutrition began after witnessing the devastating impact of poor health management on his grandmother’s life. Determined to find a better way, Adam developed The Approach, which focuses on sustainable habits, offering participants a comprehensive guide to healthier living. His extensive background in nutrition, including his chef experience and certification from the Institute of Integrative Nutrition, uniquely positions him to guide others toward healthier lifestyles. His program primarily targets women aged 40-65, often underserved by traditional diets.
“The Approach isn’t just about losing weight—it’s about transforming lives,” said Adam Potash. “We provide the support and tools necessary to create lasting change, and the results speak for themselves.”
The Approach has helped clients lose over 412,000 pounds, with 30,00 pounds lost in the past year. The program’s unique blend of nutrition, accountability, and sustainable habits sets it apart from conventional diets.
On this episode of The Jake’s Take with Jacob Elyachar Podcast, Adam Potash spoke about how the Approach stands out in the online fitness industry and his take on his clients’ success stories.
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