Podcast: Play in new window | Download

Want to attract new business? Or just build valuable relationships? Here’s one of the best ways: Give away your knowledge. This may sound like a bad idea. Won’t people just steal your work and not pay you? In fact, the opposite is true: When you give away knowledge, you build trust and authority — and then people want you more! Today, Jason will show you how this works, and how to use it to your advantage. But to start, he’ll tell you about someone who did not do this — and how it led to the most awkward interview of Jason’s career.