Make Me Smart

The TikTok-ification of music marketing 2026-05-14 14:01:00

Recent controversy surrounding the rock band Geese and a digital marketing firm Chaotic Good Projects has sparked debate over the tactics firms use to drum up hype for artists online. How can we tell if online hype is real or fake? And does it really matter? Trapital founder Dan Runcie joins Kimberly to break it down. Plus, a final thank you from Kimberly.

Here’s everything we talked about today:

• “Geese psyop debate: Rock band raises questions about music marketing” from Fast Company
• “Fake Fans” from Eliza McLamb
• “The Fanfare Around the Band Geese Actually Was a Psyop” from Wired
• “If Geese are a psy-op, so is everything else” from Dazed
• “Are Chaotic Good’s marketing practices bad for listeners?” From CBC Arts

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